CREATIVE DESIGN PORTFOLIO
BUZZBELL
BuzzBell is a messaging platform allowing customers to send messages and make calls that bypass devices set to “Silent” and “Do Not Disturb”. The bypass feature is capable of being deployed as a “Buzz” (vibrating notification) or a “Bell” (audible ring).
In addition to designing the app’s marketing graphics, I made significant contributions to designing the interface itself.
The app was recognized in TIME’s 100 Best Inventions of 2021 for “Messaging that Makes Sense” in the list’s “Connectivity” category in November 2021.
SOCIAL MEDIA CREATIVES
SOCIAL GRAPHICS
IN-TELLIGENT
The In-telligent app enables clients to deliver urgent, critical alerts that bypass “Silent” & “Do Not Disturb” settings using patented technology. Clients include AMBER Alerts, USGS, schools, colleges, golf clubs, property managers, weather agencies, & municipalities. In September 2019, Meta was approached to integrate this technology into Facebook, Messenger, & WhatsApp.
VIDEOS FOR ADVERTISING CAMPAIGNS
Critical for client and user acquisition of the In-telligent’s digital products. (March 2019 - April 2020)
An ad flashing companies who provided testimonials for NeedUNow, a proprietary personal safety app released by In-telligent (April 2020).
A promotional overview of the In-telligent app’s features (March 2019).
A NeedUNow promo targeting mothers, who would be able to use the silent override feature to reach their children when running late (April 2020).
A promotion for the In-telligent app’s golf club initiative, “Drive for Safety” (April 2019).
SOCIAL MEDIA BRANDING
Across desktop, tablet, and mobile - for two of In-telligent’s proprietary apps (July 2020).
INFOGRAPHICS
SEVERE WEATHER GRAPHICS
IN-TELLIGENT
Earthquake detection app ShakeAlertLA’s failure to alert citizens before a 6.4 M earthquake (July 2019).
A series of tornadoes escalated quickly, affecting southern U.S. states (March 2019).
Journalism, MULTIMEDIA EDITING & DESIGN
Employing techniques of visual vividness, hierarchy, and contrast, with eloquent simplicity and purpose (May 2017).
VISUAL BRAND DEVELOPMENT
BRAND IDENTITY
KENDALL SAFETY GROUP, LTD.
Illinois environmental consultancy’s rebrand package, including a new logo, business cards, and newsletter/invoice templates (November 2017).
LOGO & ICON DESIGN
YODJ app icon concepts (October 2017).
FAY SHAFAI International fashion company based in London (July 2015).
MARKETING COLLATERAL
SALES DECKS
Business proposals for prospective clients in niches including municipalities, schools, airlines, banks, music venues, and sports stadiums (October 2021).
PROMOTIONAL FLYERS
Distributed to In-telligent customers during sponsored events, as well as existing and prospective clientele during business meetings (July 2020).
UI DESIGN
MOBILE APPLICATIONS, EMERGENCY NOTIFICATION SYSTEMS
NEEDUNOW
An emergency communication mobile app I designed for Chicago tech startup In-telligent, whose patented technology allowed users to effectively alert each other (family, friends, etc.) by overriding “Silent” and “Do Not Disturb” settings at the tap of a button (October 2019 - March 2020).
ALERTA GUATE
An emergency notification app for the Government of Guatemala, powered by In-telligent’s patented “Silent Override” technology to deliver urgent, reliable alerts. International lottery firm Tenlot Group introduced In-telligent to Guatemalan officials & facilitated collaboration. I designed Alerta Guate in correspondence with In-telligent’s engineering teams, aligning brand guidelines & government specifications. (February 2019 - April 2020)
WHITE-LABEL APPS FOR INTERNATIONAL GOVERNMENTS
Following a successful collaboration, In-telligent & Tenlot formed a partnership in August 2019. Leveraging Tenlot’s global network, we identified over 20 potential government clients. In response, we transformed Alerta Guate into a white-label ENS platform - customizable for each nation while retaining core functionality. This led to 49 nation-branded apps across six continents.
To ensure culturally resonant design, I conducted nation branding research, incorporating flags into UI styling, official seals for alert authenticity, & language preferences for localization. Guided by our CEO’s strategy, each app was fully functional & published on the App Store & Play Store ahead of proposal meetings - demonstrating respect & readiness for each nation’s needs.
Below are assets from 7 select app designs (July 2019 - April 2020).
PALMETTO BAY CONNECT
A community-based emergency communication mobile app I designed for Florida’s Village of Palmetto Bay, giving village officials the ability to send important updates to its citizens, including mute-bypassing alerts when necessary (May 2021 - June 2021).
ANIMATION
MOTION GRAPHICS VIDEOS
Creative promotions of the In-telligent app. Digital assets created using Adobe Photoshop and Illustrator, animated using Sony Vegas Pro (May 2019).
promotional gifs
Designed for organic posting across In-telligent’s primary social media pages (March 2019).
LANDING PAGE GIFS
Advertising over 50 country-branded, white-label ENS apps that In-telligent developed for prospective international government clients (February 2020).
ILLUSTRATIONS
Digital art
Visual branding of Urbana-Champaign-based podcast (March 2017).
Album art for Chicago-based singer's eponymous debut album (August 2017).
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